Nouveau Monde Magazine
Case Study
Benjamin Franklin is an online news magazine created and ran by FUSAM (France USA Media). Number 1 French News provider in Southern California with reporters in every major US City, their teams keep the French community updated on important topics such as international and American politics. Partners with ColCoa, the official French Film Festival in Los Angeles, they cover the entire festival, events and movie premieres.
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FUSAM’s online news magazine, Benjamin Franklin, created in 2005, was loosing followers. The website needed to be re-branded to extend its reach, retain its following, and inspire authority in the online news industry
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The goal was to completely re-brand FUSAM’s online magazine, with a new vision, more modern, for the company. The creation of a new identity, more appealing to new audiences, and the development and design of enjoyable UI/UX experiences were part of the deliverables
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Creative Director
UI/UX Designer
Market Comparative Analysis
Comparing 4 major online news competitors, I conducted a heuristic evaluation.
Creating Personas
Using the data from FUSAM contact database, I conducted a market/user study. The data was used to create 3 different personas, representing the average user.
User Flow
In order to design a new optimized flow, I created scenarios and applied them to the different personas.
This step helped understand where there could be some pain points and how to eliminate or reduce them.
Site Map
Prototyping / Sketches
After the research steps, I started working on prototyping. Drawing many sketches, in order to explore various layout possibilities, and exposing the structure of the website through connected elements/pages.
Wireframes
Using sketch, I created wireframes, focusing on space allocation, prioritization of content, functionalities available, and intended behaviors.
Final Steps
- Tested low-fi mockups with client and 2 users
- Used feedback to proceed to modifications to the design
-Prepared high-fi files and notes
- Developed the Website (Front-end Development)
- Prepared documentation and notes for the NMM App development team
Final Design
Nouveau Monde Magazine
Designed online advertising and banners to promote
Nouveau Monde Magazine’s new branding identity and website